The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Social Media
- All
- Branded Entertainment
- Creative Use of Technology
- Cultural Driver
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Health & Wellness
- Integrated / Omnichannel
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Print & Promotional
- Social Media
Award
-
Award
Bronze Pencil
- All
- Gold Pencil
- Bronze Pencil
- Merit
#
One Show
Network Rankings
Saatchi & Saatchi
Client
Title
Category
Award
Points
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: Influencer Marketing / Use of Celebrity
Points: 9.00